Utah: “Evermore” is Taylor Swift’s latest album, but it doesn’t get well with the US theme park owners for its name. The theme park which is called Evermore has sued pop singer Taylor for infringing its trademark for using same name.
The parks’ owners claimed that, due to same name of both a confusion spark whether the two were linked. Swift’s lawyers have responded to this claim by saying “there is no bases”. The Utah venue said that the park’s website saw a drastic low traffic ever since the release of the album.
A letter was filed in the court by Swift’s lawyers which stated “Moreover, your client has suffered no damages whatsoever and, in fact, has openly stated that Ms Swift’s album release creates a ‘marketing opportunity’ for your client’s troubled theme park.” The letter also contained that the claim was “frivolous and irresponsible” on their side.
The Theme park owners are seeking millions of dollars in damages for the trademark name from the singer stating that the name belongs to them, and that Swift violated it when she started selling album related merchandise.
Evermore, which was release on 10th December last year, which was Swift’s second surprise album described as a “sister album’ to an album released in July named “Folklore”. Both of these albums were critical and commercial successes, and topped charts around the world including US and UK.
Case filed in a US District Court in Utah; the owners claimed that they had spent millions of dollars on the park since it was opened in 2018 for attraction. In December, park owners wrote to Taylor’s legal team for discussing reasonable terms for discontinuation of the trademark.