“78 murde insaan zinda ho gaye. Unko bolte dekho?” Tag line of the Alam Ara…as it was the first Indian sound film.
Film Alam Ara which means Monuments of the world. It was the first Indian sound film which was directed by Ardeshir Irani. He recognized the importance that sound would have on the cinema, and raced to complete Alam Ara before several contemporary sound films. Alam Ara debuted at the Majestic Cinema in Mumbai (then Bombay) on 14 March 1931.
It was advertised with the tagline “All living. Breathing. 100 per cent talking” Translated from.. “78 murde insaan zinda ho gaye. Unko bolte dekho?” A total of 78 actors for the first time recorded their voices for the film.
The film had music by Ferozshah M. Mistri and Behram Irani, and had seven songs. The songs were in the Hindustani language, primarily the Urdu dialect. It was the first filmi Hindi songs soundtrack, and the first in the filmi-ghazal style.
The film has now finally completed 90 years of existence in the film industry.