New Delhi: The tech company made a massive 93% growth in 2020, as compared to sales record of previously launched products such as iPhone 11, iPhone SE and iPhone XR, according to a new IDC report released on Monday.
For the first time, Apple has doubled its India smartphone market share in the festive quarter of 2020 itself. And made its position at the seventh slot in the India smartphone tally which exited 2020, with year-on-year growth of 93% driven by previous-generation products like iPhone 11, iPhone XR and iPhone SE(2020).
According to IDC, the new iPhone 12 series also had a strong pickup in the festive quarter. Navkendar Singh, Research Director, Client Devices & IPDS, IDC told IANS that, “Apple had a very good 2020. In the second half, the pent-up demand combined with aggressive pricing, especially by the etailers, really drove its growth”.
Apple CEO, Tim Cook , last month complemented that the online store has received a tremendous response in India. He further said that Apple had however, doubled its India smartphone share to 4 per cent(in the December quarter) and the company is ready to launch retail stores in the country in near future.
iPhone 12, despite of arriving in October, contributed heavily towards to rise of Apple in Q4 2020 in the Indian market. Meanwhile, Apple has already started to manufacture certain iPhone models in India. The India smartphone market exited 2020 at 150 million units which is 1.7 percent year-on-year decline, after years of growth, according to the IDC’s Quarterly Mobil phone Tracker.